If you asked, he'd tell you he just dabbles with a pen and likes taking pictures. But what he doesn't say is that he's had skin in the game for nearly 20 years. And while he's hardly satisfied, and always eager to refine, Justin W. Coffey has been honing a talent for storytelling since he could first articulate a moment - initially on paper, and next behind a lens. Eventually chasing fast and loud things through deserts and desolate landscapes in hopes of sharing his passion for motorsports with the uninitiated. He live for this stuff, and would take a tent and no toilet over a five-star hotel if that means he can bear witness to a world which few get to witness so close, or so completely. Follow along as he navigates the incredible via Instagram @JustinWCoffey.
A Can-Am X3 Machine with a Monster Sound Words: Justin W. Coffey Photos: Brandon Bunch It wasn’t long ago that the UTV segment was devoid of integrated audio equipment from OEM and aftermarket manufacturers. SSV Works was the first company to create UTV specific audio products, and have since pioneered all of the great features…
2022 Red Bull Mountain Scramble Racers Descend on the Seven Springs Resort to Challenge the Slopes! Words & Photos: Justin W. Coffey Unfounded opinions and preconceived notions are often trademarks of youth (or a lack of experience). So, my belief that the East Coast is flat, old-fashioned, littered with small towns and State capitals and…
Freezing Our Red Bulls Off Snow Scramble 2022 Saw Mitch Guthrie Jr. Slide onto the Podium Words & Photos: Justin W. Coffey Traverse City, Michigan sits quietly on the southern edge of West Grand Traverse Bay. It’s a lakefront city that feels a bit like a suburb of Los Angeles—except it’s frozen solid this time…
Polaris Ranger XP 1000 Sitting Pretty with the Latest from Moose Utility Division Story and Photos: Justin W. Coffey After getting the long travel Polaris RANGER XP 1000 North Star project on the ground, we recognized the wheels we had picked were just not right. It screamed for a fresh set of wheels, something that…