BAJA RALLY Opens Adventure Categories Everything Except the Pressure & Risks

Organizers of BAJA RALLY, the competitive rally-raid competition powered by RALLY COMP, have unveiled details to give non-competitive motorcycle riders, UTV drivers and overland enthusiasts access to the same routes, itineraries and safety protocol previously allowed to professional and competitive racers only. Four new categories have been opened that allow the opportunity for virtually anyone…

Tread Lightly! Announces Obor Tires as it’s Newest Official Partner.

Tread Lightly! Announces Obor Tires as it’s Newest Official Partner. NORTH SALT LAKE, UT. — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs today announced OBOR Tires as its newest Official Partner. As an Official Partner of Tread Lightly!, OBOR Tires as will support Tread Lightly!’s mission…

Polaris and Zero Motorcycles Named to Fast Company’s Annual List of the World’s 50 Most Innovative Companies 2022

Fast Company announced its annual list recognizing the World’s Most Innovative Companies and Joint Ventures for 2022, and honored the partnership between Polaris, the global leader in powersports, and Zero Motorcycles, the global leader in electric motorcycles and powertrain, as one of the most innovative joint ventures. The annual list of Fast Company’s Most Innovative…