Roxor Excited to Sponsor Jess Lockwood and Matt Triplett as Professional Bull Riding Tour Resumes
AUBURN HILLS, Mich. (June 4, 2020) – Mahindra Automotive North America and ROXOR ride into the extreme sports arena as a sponsor for Jess Lockwood and Matt Triplett, competitors of the Professional Bull Riders Tour. While at the moment there may not be live audiences at large events, the Professional Bull Riders tour has resumed with new social distancing policies in place to allow professional cowboys to earn a paycheck, while fans can watch the action live on the CBS Sports Network. Two-time world champion, Jess Lockwood joined the PBR on his 18th birthday on September 28, 2015. Lockwood quickly proved his talent and skill by being named Rookie of the Year in 2016 and again in 2017 when he became the youngest PBR World Champion. Lockwood won his second PBR world championship in 2019 and became the youngest bull rider to win two world championships, with current earnings of over $4M at such a young age. Matt Triplett, another top 10 rider, finished 7th to end the 2019 PBR Tour, has earned north of $1.3M, and with 23 total wins, this 28 year old up and coming sensation is loaded for another stellar season for 2020. “I really enjoy my ROXOR around my ranch. It is all off road, and from mending cattle fences to hauling feed, It’s the perfect tool and ride to make life on the farm so much easier, and exactly what I need for this recent downtime. You can do anything with this vehicle,” said Jess Lockwood. Fans can expect to see behind the scenes images and video of Lockwood and Triplett utilizing their custom ROXORs on their ranch homes through each of their social media platforms. Both Lockwood and Triplett’s safety vest and shirts will display the black and white ROXOR logo as they each buck their way through the world rankings to the top.
“The ROXOR sponsorship of Jess Lockwood and Matt Triplett brings top ranked professional bull riders into the ROXOR family,” stated Richard Ansell, Vice President of Marketing for Mahindra Automotive North America. “The fan base of Lockwood, Triplett, and the PBR are incredibly passionate and a perfect match to our ROXOR buyer. We’re excited to be able to have a presence in rodeo events around the country, especially in the premier, best of the best PBR Tour, with two of the top riders in the business.” Mahindra Automotive North America is committed to growing the ROXOR’s unique design and engineering attributes, after being launched just two short years ago, and consumer interest and sales are on the rise, even during the recent pandemic. Just like a bucking bull rider, the Roxor is one of the toughest, strongest and authentic off-road work/play vehicles in the United States, which is why these two tough cowboys make a perfect fit with Roxor Off Road, The box steel framed platform of the ROXOR has proven its sturdiness and comes with an industry-leading limited warranty of two years or 12,000 miles. Starting at MSRP $16,599 (USD). Fleet discounts are available.
For more information on the new ROXOR, visit www.roxoroffroad.com and follow ROXOR on social media via facebook.com/roxoroffroad and @roxoroffroad on Twitter and Instagram.